Most change initiatives – whether to improve quality, increase productivity or turnover – have induced a corporate death spiral, generated only lukewarm results and failed miserably. WHY? Managers and leaders need to understand that change and growth is a continuous process and not an “event”. It advances through stages that build on each other and it takes years. Pressure to accelerate the progress, managers skip stages, but short cuts never work. Equally troubling, qualified managers end up claiming victory too soon and the result: loss of momentum, reversal of hard-won gains, and devastation of the entire transformation effort. By understanding the stages of change and the pitfalls of transition, you increase your chances of winning and success. Your company, having understood and undergone change, will have seen tectonic shifts in competitive markets, technological advancements and agile reaction to shifting markets, leaving rivals far behind.